Sunday, 22 April, 2018

H&M apologises for monkey goof on black kid

H&M apologises for monkey goof on black kid H&M apologize over controversial sweatershirt ad
Glenn Montgomery | 09 January, 2018, 01:05

The Grammy victor tweeted about his disappointment in the popular clothing company's latest marketing attempt, which showed a young black boy wearing a hoodie that read "Coolest Monkey in the Jungle".

New York Times columnist Charles Blow also tweeted at H&M, simply saying, "have you lost your damned minds?"

"This image has now been removed from all H&M channels and we apologise to anyone this may have offended", an H&M spokesperson said.

As previously reported, the Weeknd struck up a partnership with H&M a year ago, developing his own fashion line for the Swedish retail giant. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues". "You know the history of racist using the term "monkey" to demean people of African descent... and you put this on your website!"

H&M has since removed the image and responded to the controversy and accusations of racism in a statement.

"We sincerely apologize for offending people with this image of a printed hooded top".

They continued, claiming they would uncover how the image came to be to begin with: "It is obvious that our routines have not been followed properly".

"Woke up this morning shocked and embarrassed by this photo", The Weeknd said Monday on Twitter, with a screenshot of the product listing.

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