Saturday, 23 June, 2018

Does YouTube enable controversial stars like Logan Paul?

Logan Paul Logan Paul Verified account @LoganPaul
Rosie Leonard | 12 January, 2018, 06:24

Logan Paul is being stripped of his YouTube clout, thanks to the posting of some questionable content at the end of 2017.

More than a week after one of its biggest stars stuck his racist, disgusting foot all the way into his throat, YouTube has finally issued a statement about Logan Paul and the now-infamous suicide video.

As a 22-year-old YouTube star, one wants to hope that Logan Paul didn't know that what he was doing was incredibly wrong, disrespectful and thoughtless.

The first of YouTube's promised "consequences" for Logan Paul have come: the YouTuber's upcoming projects are now on hold. Then Google removed Kjellberg from their Preferred Premium Ad Tier Status.

YouTube also said it will strike out Paul from its "Preferred Programme" that enables companies to post ads next to the site's most popular content creators. It's taken us a long time to respond, but we've been listening to everything you've been saying.

Google Preferred's advertising program aggregates top YouTube content for advertisers to buy time on.

Forbes pointed out that it took almost two weeks for YouTube to finally punish the vlogger.

The suicide video, which YouTube says violated its community guidelines, fetched millions of views before Paul took it down.

The video that YouTube is referencing to in its statements against Paul is his video uploaded on December 31, 2017. YouTube Red is a paid streaming subscription that does not feature any advertisements.

YouTube's own wording calls it a way for companies to "share their messages alongside some of the most engaging and brand safe content on YouTube". The video was posted and titled "We found a dead body in the Japanese Suicide Forest" while the thumbnail of which was of Paul standing next to a blurred out dead body. While it's likely that YouTube would have eventually flagged the video, its systems and moderators did not do so before the video garnered millions of views and likes. Out of criticism, Mr. Pall pulled off the video and conveyed apologies to his followers.

"Our hearts go out to the family of the person featured in the video", YouTube said following the video. In the thread, YouTube said, "We were upset by the video that was shared last week", and "We expect more of the creators who build their community on @YouTube, as we're sure you do too".

The video-sharing website addressed the issue on Twitter Tuesday, calling out their lack of communication and their response to Logan Paul's actions.

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