Tuesday, 25 September, 2018

Facebook testing new feature to host city-specific local news

Facebook's new feature'Today In to provide feeds on local events announcements news Facebook's new feature'Today In to provide feeds on local events announcements news
Olivia Ford | 12 January, 2018, 06:15

"We've gotten feedback from our community that public content-posts from businesses, brands and media-is crowding out the personal moments that lead us to connect more with each other", Zuckerberg says in the Facebook post.

It is also looking to double down on a strategy of promoting content shared by friends and family over posts published by news outlets, the Journal reported. And Zuckerberg said that this content should encourage "meaningful interactions" between people.

Zuckerberg also noted that overall time spent on Facebook will likely decrease as a result of this change.

Soon, Facebook says you will see more status updates from friends and family that spark meaningful social exchanges - parents discussing what bedtime stories to read to children, a friend seeking advice on places to travel or a newsy article or video on a topic you care about.

Zuckerberg's counter-contention likewise lines up with Facebook multiplying down on what just it benefit, and not Twitter or news sites can offer. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users. Adam Mosseri, vice president of product management at Facebook, who is responsible for running the News Feed, acknowledged that "there will be anxiety" from partners and publishers who often complain about the constantly shifting goal posts of what will be shown across the network.

The immensely popular social network for millennials and users of all ages, Facebook is on a drive to ease out the availability of local news from vetted sources for its user base. She wrote: It may be that millions of people see certain news posts.

Facebook said late Thursday it is changing the News Feed to prioritize posts from friends, family members and groups over posts from publishers and brands. On the other hand, passively scrolling through social media does not. It is unclear how the News Feed changes will affect its video relationships with partners, but already the company had been pulling back on funding the live video and short clips that appear in feeds.

"As an industry, if customers are not enjoying the experience of our advertising, then we need to rethink how we go about doing that advertising". Pushing to make Facebook a purpose-built tool for local communities (think utility-driven additions like Marketplace) is certainly a less dystopian vision of the platform's future, at least compared to staying the course.

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