Tuesday, 25 September, 2018

Snapchat Forces Spectacles 2.0 Despite Taking $40 Million Hit

Second Snap: New Spectacles expected from Snapchat Report: Two new versions of Snapchat Spectacles coming this fall
Olivia Ford | 04 March, 2018, 04:58

The second version of Spectacles, Cheddar says, is now in production and will sport the same cartoonish look of the first, but will fix some of the first version's bugs, like a glitch that stopped videos from synching to the Snapchat app.

Snap's Spectacles set out to be the best thing since sliced bread and was pretty much the furthest thing from that...

Snap is planning to invest in AR capabilities for future Spectacles, with supposed integration between the smart glasses and Snapchat's pre-existing AR Bitmoji avatars and lenses. Spectacles did create a big moment for Snap, for instance, especially in the early days, and that's the kind of brand advertising that you can't even buy with a huge advertising budget.

Official confirmation on the new versions of Spectacles is yet to be confirmed by the spokesperson of the company who has completely denied on commenting on the same. Spectacles 2.0 will come with new colours and will be water resistant as well.

In late 2017, Snap reportedly ordered "hundreds of thousands" of units, but apparently, they never sold.

Additionally, the giant is reportedly working on the third edition of the Spectacles as well.

If we talk about the additional features, the company might push the Global Positioning System feature to the device as well.

Snap is also talking with big glass manufacturing companies such as Warby Parker and Luxottica for licensing out its camera technology.

Since we don't have any official information regarding the new versions of spectacles, we are unable to describe anything on its launch date or pricing.

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