Saturday, 23 June, 2018

Amazon, fearing competition, won't sell Nest products anymore

Voice shopping sales to reach $40B by 2022: study Amazon will soon stop selling all Nest products
Cristina Norman | 06 March, 2018, 02:53

"Amazon told Nest that the decision came from the top - and that it had nothing to do with the quality of Nest products, which had great reviews on Amazon", explains the site. Google's parent company Alphabet purchased Nest in 2014 and later made the smart home products division a separate company, but Google reabsorbed Nest last month in a potential move to address Amazon's looming threat, as rejoining the two divisions ultimately allows Google to better sync its manufacturing and retail distribution.

According to a report from Business Insider, Nest products won't be sold by e-commerce website Amazon.com to any further extent the moment existing stock sold out.

As a result of Amazon's decision, Nest chose to stop selling any of its products through Amazon, meaning the limited number of Nest devices listed on Amazon are expected to disappear from the site once current inventory is sold out. Amazon previous year refused to provide some of Nest's latest products like the Nest Cam IQ and latest-generation smart thermostat. And since the two giants aren't on good terms lately, it seems that they are "collateral damage" in this endless cycle of push and pull between the two companies.

Amazon's decision to stop selling competing Google products reflects its dedication to making a name for itself the field of future computing platforms.

Amazon reportedly told Google Nest near the end of a year ago that it would no longer be listing any of Nest's newer products. Right now, several Nest products are available with Prime shipping, but they're "fulfilled by Amazon" and actually being sold by other vendors. Amazon pursues to sell homogeneous products from August and other companies, but soon won't have to worry about advertising one of its main competitors on its own store.

This news shouldn't really be a surprise to most people. The banned products include the Nest Secure home system and the tremendously popular Nest thermostat.

Just last week, Amazon announced it is buying Ring, a company that makes an extremely successful video doorbell, for roughly $1 billion.

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