Monday, 25 June, 2018

Spotify launches in South Africa

Spotify Technology SA plans to list shares on the New York Stock Exchange next month according to people with knowledge of the matter Spotify Launches Service in Israel at $6 a Month
Olivia Ford | 14 March, 2018, 00:35

It had 71 million subscribers as of the end of past year, about double its closest competitor, Apple Music.

Of its 159-million total customers, its premium users grew 46% in 2017 to 71-million, according to Spotify's filing with the US Securities and Exchange Commission.

Apple Music now has 38 million subscribers and 8 million users on three month free trials, Eddy Cue said.

Its music streaming market is dominated by players such as Apple Music, Google Play, France's Deezer and Simfy Africa, with only a few local operators such as mobile phone operator's MTN and Cell C with MTN Music+ and Black.

Spotify is encouraging users to "use your musical prowess to do good" and correct its music metadata to help artists connect with more fans, and help other people discover new music by fuelling its personalisation engines. Apple and Google charge $9.99 per month for their respective services, while Amazon offers theirs for $7.99 to Prime members.

Apple has bought digital magazine distributor Texture to extend its subscription services beyond music and online storage.

The music service offers a choice of a free ad-supported service, or an ad-free premium subscription service that costs NIS 19.90 per month. He also stated that Apple has 8 million subscribers now in the free trial period, the first time the company has disclosed the number of trial users.

Spotify was launched in 2008 and now has some 159 million users, 88 million of whom use the free version.

The deal announced on Monday puts Apple in control of a service often described as a Netflix of magazines. The magazine distributor had been owned by investors that included Condé Nast, Hearst, Meredith, Rogers Media and KKR.

Apple also has curated playlists, but it doesn't continually update based on your music preferences like Spotify.

Streaming the service will consume 10.8MB per hour at its lowest setting of 24KBps, which is the same as radio, said Claudius Boller, Spotify's MD of the Middle East and North Africa (MENA) region.

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