Saturday, 21 July, 2018

Investigators search Cambridge Analytica's London offices

Bloomberg via Getty Images Bloomberg via Getty Images
Olivia Ford | 26 March, 2018, 02:33

"This Facebook data was not used by Cambridge Analytica as part of the services it provided to the Donald Trump presidential campaign; personality targeted advertising was not carried out for this client either", it said.

About 20 investigators from Britain's data watchdog, the Information Commissioner's Office, descended on the company's offices on New Oxford Street after obtaining a search warrant from the High Court.

Brittany Kaiser, a business development director at the company from 2014 until earlier this year, said in an interview that Cambridge Analytica was carrying out data crunching and analysis work for Leave.EU, while publicly denying it was doing so.

"As you will expect, we will now need to collect, assess and consider the evidence before coming to any conclusions", he added.

Elizabeth Denham, the Information Commissioner, requested access to records and data in the company's hands amid claims that Facebook user information may have been illegally acquired and used for political campaigns.

The search is part of a wider investigation into political campaigning. US lawmakers on Friday asked Mr. Zuckerberg to come to Congress to explain to explain how the data got into Cambridge Analytica's hands, adding to pressure on the firm.

Cambridge Analytica is accused of harvesting personal data of Facebook users to influence elections in several countries including the United States presidential elections. "It had nothing to do with us", Banks was quoted as saying.

CA's suspended chief executive Alexander Nix told MPs last month: "We did not work for Leave.EU".

This led the Ministry of Electronics and Information Technology to put a strong statement about Facebook and the use of its data.

The company has seen its stock market value plunge by around $75 million amid the crisis, as shares closed the week down 13 percent - their worst seven days since July 2012. Undercover recordings were recently released of CEO Alexander Nix stating that his company's online campaign used methods that had a pivotal role in the USA election.

"The data and modeling Bolton's PAC received was derived from the Facebook data".

That was possible under Facebook's rules at the time, and Kogan this week claimed he was being unfairly blamed.

Cambridge Analytica has said it is willing to cooperate with the ICO in the probe.

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