Saturday, 22 September, 2018

What we learned from Mark Zuckerberg's Facebook hearing

How to ensure your Facebook information is secure How Facebook designates 'your data' and targets ads at every single user
Glenn Montgomery | 16 April, 2018, 12:01

Nevertheless, Zuckerberg was light on details about how Facebook would better police political ads, according to University of North Carolina Professor Daniel Kreiss. "They are already having conversations about how they cannot only make sure their current systems better protect user privacy and autonomy, but how artificially intelligence systems they are using can have ethical alignment built in by design", said Ms McEvoy.

Confused about Facebook's new privacy rules?

One of the tensest moments of the hearing came on Wednesday, when Frank Pallone, R-N.J., asked Zuckerberg for a yes-or-no answer on data collection - and did not receive the answer he asked for. If Facebook did, it could be fined $40,000 per infraction.

If Facebook identifies malicious parties or app developers who are leaking or extracting data, it will terminate their apps from the platform. He brushed off suggestions that Facebook has built a monopoly but didn't identify the company's competitors. Today, with internet penetration soaring, social media platform deliver the people to the advertiser.

A handful of individuals even went so far as to hold up their phones or tablets to demonstrate that they know how to use Facebook. "Now that advertisers are realising they can use this information, they are getting more aggressive about how they use it".

Earlier this week, Facebook founder Mark Zuckerberg was in Washington to testify at the Senate Intelligence Hearing.

Zuckerberg emphasised that Facebook will always offer a free version of its network.

One of the biggest rumors is that Facebook could soon start charging around $12 per month to use the website. While Facebook supplied the user data, firms like like Acxiom and Experian collected data from a slew of outside sources like voter rolls, credit-score data, loyalty cards, property records and consumer surveys. Facebook doesn't sell your data. "To say we didn't already know this is a crock", she wrote.

Tufekci says the targeting specificity that Facebook user data allows is chilling, giving as an example the ability to determine if a person is bipolar: "You can predict people's likelihood of entering a depressive state or a manic state in the next few months ... you can imagine the kind of manipulation that it's open to".

According to the law, organisations will be held accountable for the personal data they collect from people.

A key change is the company's move to eliminate a program called "Partner Categories", in which it worked with third-party "data brokers" to help advertising clients target their ads. And the agreements users are confronted with are often opaque making it hard for people to understand what data is being collected and shared, and who would get access to it. Ben Lujan, a Democrat from New Mexico, asked Zuckerberg, "How many data points does Facebook have on each Facebook user?" "The background on "Messenger Kids" is, we heard feedback from thousands of parents that they want to be able to stay in touch with their kids and call them, use apps like FaceTime when they're working late or not around and want to communicate with their kids, but they want to have complete control over that", Mr. Zuckerberg said in response to a question. "Facebook makes a lot of advertising money off this", Wozniak said.

Elsewhere, a prominent Democratic digital ad consultant notes that Facebook hasn't reached out directly to communicate any of the changes it's making - whether by phone, email or Facebook - despite the fact he spent more than $1 million on Facebook ads past year.

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