Monday, 20 August, 2018

Apple reportedly planning to simplify iPhone branding starting in 2018

TODO alt text Apple Hires Samsung Executive to Lead South Korea Business
Glenn Montgomery | 26 April, 2018, 12:53

iPhone-maker Apple has hired Brandon Yoon, a former Samsung vice-president, to lead its operations in South Korea, reports Bloomberg's Mark Gurman.

Samsung Electronics is the latest Apple supplier to offer a sign of weaker iPhone X sales, saying that it's seeing slow demand for the screens used in the flagship product.

Samsung has revealed that Apple's iPhone X OLED display orders have decreased.

In a note to investors, Guggenheim analyst Robert Cihra suggests Apple will take the opportunity this fall to simplify what it calls iPhone models.

If the LCD model is $200 cheaper than the OLED models, it will be due to certain cost-cutting measures, the report adds.

While Apple has relentlessly been shifting outside supply chains in-house, it still has to rely on its competitor Samsung for its access to OLED displays. There could be other cost reduction measures, such as in material used around the radios, inclusion of a single rear camera, getting rid of force touch, and more. More details in the full report linked below. If this report is true, then not only will the 2018 iPhone X come with a world first piece of technology, and one that will at least on paper help it smoke Android opposition, but it will have it exclusively for months also, with a 7nm Snapdragon-equipped phone not landing until 2019. Now it seems Apple is set to double its OLED order with Samsung, but wants a discount in return. As for the two OLED models, there's no name that makes sense other than iPhone X and iPhone X Plus. The midrange LCD iPhone might simply be called the "New iPhone" or "6.1-inch iPhone" or "iPhone (2018)" without a corresponding number. However, there could be some unusual changes in the 6.5-inch OLED "Rolls-Royce" model, which will be available with a bigger price tag. Apple leaped from the iPhone 7 in 2016 to iPhone 8 and iPhone X (pronounced "ten") in 2017, skipping the iPhone 9 and introducing Roman numerals into the mix.

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