Monday, 20 August, 2018

Childish Gambino performs on "SNL", unleashes poignant "This Is America" music video

Rosalind O'Connor  NBC
Donald Glover of Childish Gambino during a promo in Studio 8H on Saturday Night Live Rosalind O'Connor NBC Donald Glover of Childish Gambino during a promo in Studio 8H on Saturday Night Live
Rosie Leonard | 08 May, 2018, 02:11

In just four minutes, and with help from frequent Atlanta director and longtime collaborator Hiro Murai, Gambino manages to highlight the 2015 Charleston mass shooting, the Black Lives Matter movement, and America's gun epidemic.

The video is expertly choreographed and directed sucking you in with a cheerful folk song before deeptoned bass pulses and Gambino's self-aware verses take over. Each time there's a gun-related tragedy, we grieve, debate and then go back to smiling and dancing until it happens again.

While many were busy laughing it up at his broadcast sketches, the 34-year-old Atlanta creator and star unveiled a music video for This Is America, one of two tracks he premiered live on the late-night live television variety show. And we can't wait to hear the whole thing!

Keeping this in mind, it should also not be surprising to see Gambino turn to social commentary in his music.

Glover also used his appearance on the show as an opportunity to release his powerful new single, "This Is America". "Don't catch yo slippin' up".

"In the video, he Represents Jim Crow and his Dance moves which his entertainment distracts The Children and Us as viewers from the Riots and Chaos in the background". The conversation of gun violence has re surged, as it is almost impossible for anyone with a pair of working eyes to be oblivious to the blatant message being allocated.

Why is this song especially important right now?

All while Black music (specifically hip-hop) and art are the mainstream voices of American culture.

"I'm disappointed", he told West. "I'm appalled, and brother, I am unbelievably hurt by the fact that to me, you have morphed into something that is not real". Intentionally or otherwise, Gambino is saying what Kanye isn't, and saying it explicitly.

After a revisiting the record a few times, we've pinpointed some of the lines in which Gambino is assisted.

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