Friday, 17 August, 2018

Amazon Prime Video to stream live Premier League matches and highlights

Amazon Premier League rights GETTYAmazon will stream 20 Premier League matches per season on Prime
Rosie Leonard | 08 June, 2018, 10:46

The giant online retailer will show 20 Premier League matches a season for three years, starting from the 2019/20 season.

After the past two domestic deals both produced 70 percent jumps in the value of rights, the league is now experiencing a downturn and looking to generate more revenue overseas where all 380 games are available live each season.

The Premier League comprises of 20 teams, and the package of 20 games will cover two full rounds of fixtures, thereby including all participant teams. The first midweek round in December will be streamed on Prime Video, followed by streaming of the Boxing Day round later that month. The other remaining package of rights has been picked up by telco BT, which will play the matches on its BT Sport service. It will pay £90m per year for exclusive live coverage of 20 midweek Premier League matches every season.

Those wishing to watch the games will require a subscription to Amazon Prime UK, which now costs £79 per year or £7.99 per month. Sky has 128 games per season, and BT has 52.

You will also get all the Champions League games on BT Sport with this, if that makes you feel any better? Premier League football joins a growing collection of live sports being streamed on Prime Video, including NFL games, ATP World Tour Tennis events, and US Open Tennis.

However, Amazon's foray into Premier League broadcasting should not be seen as a long-term threat to Sky and BT, Liberum media analyst Iain Whittaker insisted.

Prime membership now costs $12.99 a month, after going up by $2 in January.

Any change to the Premier League's rules needs a two-thirds majority - at least 14 of the 20 clubs - and the big six failed to achieve this at a league shareholders' meeting in October, prompting fears that the league's successful approach to selling its rights collectively was about to collapse, with some suggesting the big six could be tempted to form a European super league.

Premier League Executive Chairman Richard Scudamore said Amazon was an "exciting new partner", and its Prime Video would provide "an excellent service on which fans can consume the Premier League".

Memberships costs £79 a year or £7.99 a month.

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio in both the Britain and the US including US Open tennis, ATP World Tour Tennis events - where they outbid Sky for United Kingdom rights by offering £50 million - and National Football League games.

The way Premier League rights are sold in the United Kingdom is complicated and not all games are available for broadcast.

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