Tuesday, 19 June, 2018

Amazon announces Fire TV Cube

Amazon launches Echo Look in U.S., could popularize computer vision via Alexa Amazon’s new smart speaker is a TV streaming box, and vice versa
Olivia Ford | 10 June, 2018, 06:15

Amazon today, after several rumors and leaks launched the Fire TV Cube, a device which connects to your television and has built-in Alexa in it.

As if this weren't all enough, Amazon says the Fire TV Cube will continue to be improved over time as future software updates roll out, adding even more capabilities to the device.

Voice responses from Alexa get enhanced with visuals and optimized for visibility across the room with the Echo Show.

But the Fire TV Cube is finally out, priced at an aggressive $119.99 on pre-order in the U.S. today, and even made available for a discounted $89.99 for Prime members today and tomorrow only. If you're a Prime member, you will be able to get it with a $30 discount.

Fire TV users could use their voices to make requests by holding down on the remote, but this is the first time it's entirely hands-free.

Alexa itself is also increasingly inside some smart TVs. Simply ask Alexa to navigate and control content in popular apps, including Netflix, Prime Video, Hulu, ESPN, FOX NOW, SHOWTIME, STARZ, PlayStation Vue, CBS All Access, and NBC. All you have to do is ask. In fact, a wide variety of third-party speakers are set to launch in France alongside the Alexa voice assistant. The built-in microphones with far-field voice recognition will enable users to control their TV from across the room.

And then there's the third thing: the Fire TV Cube triples as a universal remote. Voice search is also supported, not to mention all the typical Alexa tricks, like weather forecasts, news and smart home device controls.

The Fire TV Cube is a new streaming box with Alexa built right in. Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds. It's compatible with TVs, cable and satellite boxes, A/V receivers, and more.

Amazon is expanding its lineup of Fire TV products today with the Fire TV Cube.

The research conducted by InfoScout and Alpine.AI showed that while not all Echo owners regularly used the device to make online purchases, of those that did, they spent, on average 29% more than other regular Amazon customers.

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