Sunday, 21 October, 2018

In farewell to United States shoppers, Toys 'R' Us urges 'Play on!'

A Toys 'R' Us Store As Company Gets 11th Hour Bid From Little Tikes's Larian Bloomberg Getty Images
Cristina Norman | 30 June, 2018, 15:53

On Friday, 700 Toys "R" Us stores will close for good.

Things got worse in January when Toys R Us announced it would close 182 stores across the U.S. On March 14, the company confirmed that all stores in the U.S. would be closing, ending a 70-year operation.

She shared photos of empty shelves, vacant shopping carts and a group of employees locking the doors of the soon-to-be shuttered store. Employees at the Boynton Beach, Florida, store made their frustrations known by hanging signs around the store and protesting outside, WPTV reported.

A new post from the Toys "R" Us Facebook page is teasing that the brand isn't quite done yet, a post that reads "Stay tuned here for news and information on the next chapter for Geoffrey and the iconic Toys "R" Us brands".

In the UK, Toys R Us shut its final locations in April, but watching the animal waving goodbye really marks an end of an era.

In 1965, Geoffrey the giraffe became the company's mascot, appearing in his first TV commercial in 1973.

Jacob Rabon IV tweeted two of the photos with the caption: 'I can't believe childhood is cancelled'.

The second-to-last line, "Don't ever grow up", is a riff on Toys R Us' famous jingle: "I don't want to grow up, I'm a Toys R Us kid". "What we're asking is that the executives at Toys "R" Us would allow us to be the stewards of Geoffrey, their mascot, as a way for us to raise awareness for giraffe conservation".

'One day, our children will see our pictures and ask: "Who are these people?" The 900-store retail chain will also expand its online toy assortments, Harrison added.

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