Friday, 16 November, 2018

Netflix may add an even more expensive 'Ultra' streaming tier

Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan Netflix might be on the verge of launching its most expensive plan ever
Rosie Leonard | 05 July, 2018, 06:44

Spotted by Italian blog Tutto Android, it seems Netflix wants to add the ability to view the latest programming in High Dynamic Range (HDR) as well as 4K.

In Europe, the Ultra plan is expected to cost €16.99 a month, which is roughly $20. The streaming service is now testing an Ultra pricing tier. However, the upcoming Ultra plan may affect some aspects of the current Premium plan. The standard plan lets them stream two, and the premium plan lets them stream four.

At present, the Premium tier, which is priced at £9.99 per month in the United Kingdom, allows for viewing on up to four screens at once, plus gives access to 4K HDR content - in Dolby Vision too if your TV supports it. In other words a price hike.

The main differentiator between these two plans is simply that the firm has Netflix has confirmed that it is indeed testing out this new plan, It also says that nothing is set in stone at the moment.

Netflix is trialling an expensive new membership tier that will anger those already paying for Premium access.

Netflix may be introducing its most expensive service tier yet with Ultra. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena.

For now, we will have to wait and see what Netflix does.

"We continuously test new things at Netflix and these tests typically vary in length of time".

HDR is the latest technology to arrive in TVs and creates a wider gamut of colours, allowing for a more vivid image and better contrast.

According to CNet, a Netflix spokeswoman said that the service is "testing slightly different price points and features to better understand how consumers value Netflix".

While details of the new subscription are still limited, it appears that the company is testing various methods to see what users prefer.

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